Crafting a User-Friendly Error/404 Page

An Error/404 page is displayed when a requested page cannot be found. This can be because the visitor entered the URL into the browser incorrectly or a page’s URL has changed. While it may initially cause frustration, a well-designed Error/404 page can transform this experience into an opportunity to engage, guide, and retain your audience. In this article, we’ll explore the key elements to include when creating an effective Error/404 page that offers a helpful and user-friendly experience.

If the URL of a webpage changes or if a page has been moved, we can set up a redirect to automatically send visitors to the new location, ensuring a seamless browsing experience. A 404 Error page is therefore a last resort.

Friendly and Apologetic Message

Start your Error/404 page with a friendly and apologetic message that acknowledges the inconvenience caused. Use a conversational tone and assure visitors that you understand the issue and are there to assist them. This helps to humanise the error and create a positive impression.

Clear Explanation and Error Code

Provide a clear and concise explanation of the error and include the relevant error code, if available. Explain that the requested page couldn’t be found and offer a brief explanation of why it may have occurred. Use simple language that is easily understood by visitors of all technical levels.

Branding and Consistency

404 pages offer an opportunity to reinforce branding and maintain consistency with the rest of the website. By incorporating the company logo, colours, and design elements, it assures visitors that they are still connected to the intended website.

User Engagement

Engaging and creative 404 pages can turn a potentially frustrating experience into a positive one. Including witty or entertaining messages, relevant images, or interactive elements can captivate visitors and encourage them to explore other parts of the website.

Error Monitoring and Reporting

Website owners use 404 pages to monitor and identify broken links or missing content. By tracking the occurrence of 404 errors, they can identify and rectify any underlying issues that may hinder the user experience.


In summary, a 404 page is a user-friendly way to handle errors when a webpage or resource cannot be found. It informs visitors about the encountered error, provides guidance and alternative options, and helps maintain a positive user experience on the website.