GOOGLE ANALYTICS

GET TO KNOW YOUR VISITORS

BACKGROUND INFORMATION

Google Analytics – The Basics

Once your website is live it can be invaluable to discover who is using the site and how.

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Google Analytics is a service which allows us to track visitors’ interaction with a website to report on how the site is being used, determine something about the visitors.

For example, we can determine how long visitors stay on the site, which pages are most popular and which ones the least, which languages the visitors speak, where they are located geographically, how they find the site plus much much more. This allows us to target our efforts to improve the site to maximise leads, sales etc.

Before I can discuss the generated reports and the information we can glean from them, I first need to explain some terms which I’ll cover in the next page.

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